What data sources does AI use for CRO insights?

Typically, for CRO insights, AI uses data sources like website analytics, user behavior data, heatmaps, and session recordings. These sources provide a detailed view of how users interact with a site. AI can also gathers data from customer profiles, social media activity, and transaction history to refine its recommendations. By analyzing these data points, AI identifies which website elements engage users and which ones cause friction, helping businesses optimize their websites and improve conversion rates.