Heat Maps

Heat Maps are visual tools that use varying colors to represent data values in two dimensions, providing an intuitive way to understand complex data sets at a glance.

In digital marketing, AI analyzes user behavior on websites to generate heat maps that show where users most frequently click, look, or scroll.

This visualization helps marketers understand which parts of a website draw the most attention and engagement, allowing them to optimize the layout, placement of calls to action, and content distribution to enhance user experience and increase conversion rates.