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Backlink
A backlink is a hyperlink placed on one site that directs traffic to another. Search engines treat backlinks as endorsements, making them one of the strongest ranking factors in SEO. High-quality backlinks from reputable sites improve visibility, while spammy or irrelevant ones can harm rankings.
For example, if an industry blog links to your product guide, that backlink helps both referral traffic and search engine credibility.
Explore more Glossary terms
Bucket testing is another term for A/B or multivariate testing where users are split into groups (“buckets”).
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Breadcrumb navigation is a secondary navigation system showing a user’s location within a site hierarchy.
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Brand engagement is the emotional connection and interaction between a customer and a brand.
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Bounce rate is the percentage of visitors who leave a site after viewing only one page.
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Below the fold refers to the part of a webpage that users see only after scrolling.
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Behavioral targeting is the practice of delivering ads or content based on a user’s past actions and behaviors.
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